The reason I win frequently It is that I do not care about the mediator. Did you get me? [Man] Yes. I did not change for them. They changed for me. Why? Because I focused on you. Yes. You have your point of view. I just would like to be happy. Do you not want to be happy? “Digital Agency” in New York I am so excited to be here.
Obviously, it’s funny. This is literally related to my world And it’s fun because yesterday I was in Boston She spoke to 600 people From the owners of jewelry stores I was really excited because they are dealers. They have one store and sell things. This is clearly where I come from. Hence, I had to come to the event So many people in this hall, The vast majority do what I do now. Yesterday it was fun to remember I challenge myself to think about what I did When did I have the money? This is the focus of the conversation, Lots of people in this room They have an idea of my business, I’m talking about a lot of motivating things, a lot of things. But the truth It is that I always remember when I was trying to change the story In 2014, 15, 16, I didn’t build a “Wine Library” Only through social media. I even used “Direct Mail”. And search engine. Email marketing. And I didn’t talk about that because I knew a lot of people were here They had no marketing budget. And that made me remember something very interesting to me, Which is, the first week after graduation, I had no marketing budget, I published a set of leaflets on the 20% discount on wine On an image I created using a program As old as “Photoshop”, I didn’t even use “Photoshop”.
I was not good at using the computer at the time. I didn’t even know what to do. And I remember there was a crab in the picture, Literally, crab. There was a picture of a crab on the beach. And I said to myself it’s okay, And I used it Then I made dotted lines and wrote a 20% discount. On the wine box, unsold items. 100 copies printed, I came to the store the next day, I parked my car, ran, opened the store, She told one of the kids to watch the store, I headed to “Short Hills”, These leaflets were placed on the front windshield of cars For an hour and a half.
It’s fun for me here It is that the first day of “Vayner” was so funny. The truth is that I did not know anything about the advertising field And I had to learn it. And I had to start. It was fun for me to face a challenge, when I try to remember What I did, Please note that there is a large group of girls here They run a shop alone And others are trying to move from profits exceeding one million dollars to profits exceeding ten million. Quite frankly, I really want to turn To questions and answers Because I think, based on On how many people have contacted me on LinkedIn And “Twitter” over the past 24 hours about this, The vast majority in this room at least have An idea of what I will talk about or what I believe in. And I don’t think this will help you very much. I think what benefits you most It is possible, it is interesting to see Maribel here That I worked with closely for a long time, I am very proud of my practical capabilities And all those amazing things that I heard In the foreground just now, so brilliant And thinking about it is really like a dream.
What I promise you is, When I think about business, which I am proud of It is that, 21 years ago, I entered my father’s shop And he decided, Because he was so enthusiastic about it, Home renovation. This was like a family business, and I was assigned it. I’ve been in this business since I was 14 years old. Every weekend, every summer vacation, my dad knew I was not a goofy person but able to work Even in the last two years of college, I came home almost every weekend, And I start working. But I started From that day until now, I did not raise capital. I had salaries to pay it. What amazes me is that the situation is different with “Vayner” Because of the difference in size, However, I didn’t even have a credit line for “Wine Library” Our bills were due within 30 days Or the distributor will force you to pay cash on delivery, This will prevent you from being able To purchase from any other distributor.
The discipline that arose on it He Pay with what you have. true? So I was fragmented to cut. I’m very proud Because for 21 years in a row, I had to pay it. I paid it Processes. Actual Business Building. And I reaped so many fruits along the way, But the point of contact I feel in this room very high I have a lot of ideas about attack and defense, And that is going on in all your minds. Therefore, I would like to bring the greatest benefit to you. So there are two microphones during which to ask your questions, I think it is a good idea to line up. good. I think it is better to open up a field for questions and answers I know you want to move For that paragraph I am glad you are here. It was a good introduction. [Man] Really? Thank you. – Yes, it was really good [Man] Can I say one thing? Yes, say three things. – I said that, There was opposition when someone said, “You should come here and tell people That Gary likes to say the word “fuck” a lot, But then I said, “O man, insults are a genius, “It is a sign of intelligence.” And I said, you’re sure we are.
is not it? Learn? I appreciate it. – That’s ridiculous Listen Ryan asked me behind the scenes, to pay attention to my words, So I kept the dialogue somewhat clean. I’m really excited, But I know someone will ask a damn stupid question. I’m joking, because there is no stupid question. A very important observation, What I want to focus on, This is where I want to inspire some people Who are still sitting Because they are either more introverted or, Or lazy, or who among us knows why you did not get up. I Really enthusiastic about operations And how to build actual projects. And it’s very difficult to produce customized content, It can bring enough benefit and for that reason I do not do that.
Listen, I think many of you feel me. It was a very long time as no content was produced Be motivational Because I never care about being a motivational speaker Although I know many consider me that. I’m excited. And optimistic. I am very grateful and happy. I sincerely believe that perspective very important. Because if you thought you lost before you started, I lost already, and it’s true. Because it happens to me sometimes. And therefore I really believe this, but I promise Please take your rest by going into detail I do not have an operations manager. I have a thousand people working. I don’t have an operations manager because I manage that I make many administrative decisions In the back room, now.
I thought a lot How to broadly create and publish content, In line with the platforms of interest. But this does not erase the fact that I spend Between 11 to 14 hours a day As CEO and Chief Operating Officer In a global agency with a thousand employees. So I have some ideas. I started from scratch, And therefore I can remember, understand and know What methods have worked for me and others like me And what made many people not get more than 700 thousand dollars Revenue per year. So I really think I can help. So, start asking your questions. I am grateful to be here and appreciate it. thank you. [Robin] Hello, thank you, Gary. My name is… Is the microphone working? My name is Robin Wilson and I sat there all day Because I knew that this 55-year-old woman She will have the opportunity to get here Only if it is close to the microphone and in the front row.
If planning is useful Intelligently planning always works. [Robin] I loved it. So I have Specific question. I just do social media marketing in our agency. We just email and social media, often social media In that order. But we work with a private market. We work with car companies We are a company run by women, We do social media marketing. Their leader is 55 years old, It doesn’t matter, does it? We not only work with car companies, Rather, they specialize in working with auto loan agents This is what we are good at The market is currently not interested in buying cars. This question occurred to me Because people ask me all the time, “Do you do digital marketing as well?” Which means “research.” We do not do it because I do not understand it enough.
So I don’t know if I need to partner with someone Or just keep going By allowing them to outsource this Because all digital means are not correct. I understand, but are you doing paid ads and a creative section? Or one of them alone? [Robin] Both. I see. I think the answer is very personal. You and everyone else here You know that when you don’t provide a service, Pose a weakness for you It can lead to your own loss of service, right? Right Robin.
– It is not very complicated. We have all gone through this. I think it comes to, and this is actually … Thanks, Robin. This is a great way to get started. I was behind the scenes, I just took a video And for the people who follow me the most, I’m in “post-production, filming my life” condition Five or six years ago when I was looking directly To the camera to shoot a video of my thoughts, it was rare. The original programming of the video clip It is rare for me these days, But I am very attracted at the moment For this belief that people are not familiar with This makes them happy when managing a project. And everyone just thinks about growth Without realizing the next employee Or the next hundred dollars is a start A way to not like your business This is your answer. Your answer is based on You know it’s a weakness. On the one hand, it is also a strength on the other.
You just have to ask yourself Are you happy with the level of work you are in? And if not, are you in a place? Where you think you can go a little deeper, Or do you think you need to go wider, right? Partnership, no. true All partnerships are at risk from its inception. It is impossible to have another business or another person He has your interests And eventually something will happen. Again, this is what makes it so enjoyable. I see some shook their heads, because they had the experience. You thought about those folly that you did and did not work. is not it? This is why we did not share with anyone. In fact, I did not attend one meeting To partner with anyone Because I know that in the end I will do everything alone Because I build everything for myself And I had no desire to claim that they were They are the people who asked me to … I didn’t even want to put myself in a position of weakness For someone who claims to be in a meeting where they have been trying Convince me to partner with them, Whenever I did what they did, I was bad So I didn’t even go into those meetings Because I did not want a bad reputation Because I knew there wouldn’t be a scenario Where I enter into a partnership with anyone.
I would do everything by myself. [Robin] Great answer. Thank you. – Learn. The answer is self-awareness. Let me say something else Because I know this will benefit everyone I also believe that when you intend to do anything else, You should not do anything from the past, but something new. I would like to see a lot of people here Those on social media only, should not go to searches and banners, Marketing is programmed, and they start working To prepare and be able to market through audio devices within four years Because their project will grow much more. [Robin] I loved it. Thanks a lot – but one more thing. I apologize. [Robin] I’ll be back. – The reason I say the sound It is I believe that voice marketing is very close At the same time, if you come to me and say “Gary, that’s absolutely true.” I will post “Blockchain” To ensure consumption.
I will say this is beyond what you think. Or I’m building a “VR” store There is no one you know who goes home and uses the “VR”, This means that we are far from it. My strength is timing, Not just seeing that. true? I’m not talking about “TikTok” much now Because I just discovered it I was one of the first users of Musical.ly. I am talking about it now As it grows from one stage to another, and for the same reason I talked about “Snapchat” Although I invested in it four years ago. I wait for things to reach a different level So that the company includes more consumers. The timing. The reason “Vayner” is growing and becoming so big Is that I invested in things that I thought would work And I used to live with my sales until I succeeded.
[Robin] Yes. Thank you. – Thank you. [Erik] Hello Gary. how are you? [Erik] Okay, how are you? Very good, what is your name? [Erik] My name is Erik Yang. – Eric. I am from Paris. very nice. Erik actually designed an online conference agency. We are based in Los Angeles. I was following your advice, Which is the content industry and document the entire way And what we do with our work. Gorgeous. – Eric and actually This was working well for us Great. [Eric] And what’s interesting is the type of person Those who follow us now are Asian entrepreneurs Under the age of 30 – Logical. – This is exactly who I am. And I moved to Asia to be closer For that class. this is interesting. Erik and my question is, Besides “Podcast” th, what advice do you provide For Asian entrepreneurs to build a personal brand? Well, I think that “Podcast” It will achieve phenomenal growth in this field. I also believe that the main opinion leaders are unevenly advanced in Asia, Especially in China and elsewhere.
Thus, your ability to benefit from “Influencers” In that world is so great. I also believe that there is a great opportunity On all social networks in the southeast. So we opened a branch in Singapore Because we believe that advertising costs Instagram, Facebook, and other platforms, Even when we go to Japan and South Korea, Cheaper than America Our global expansion is completely based On ads which are undervalued Which is the most thing we believe in. So the answer does not change. My answer is always the same. What do humans do? Accordingly, he gave them interest in that channel. I know many people follow from home. The fact that “Crushing It” was published 18 months ago I never talked about LinkedIn While LinkedIn is getting more crazy about what I’m talking about now. Here is why It is not something new, but is now undervalued. There is also a great opportunity to speak a lot For print ads, direct mail, radio and TV Someday Because the market collapses and becomes its price Really a good deal.
I would like to buy billboards on public roads when they are standing And I can buy it for two months for 2000 dollars. Instead of 34,000 dollars I am not emotional. I cannot wait to be in a conference like this in seven years I never recommend social media Because you have to understand. I was not producing the content and you were not following me When my company set up on … I ran ads on Google as soon as they appeared. I purchased Google AdWords ads for five cents per click as soon as they appear To advertise with wine related terms. This was one of the biggest reasons why the Wine Library was growing. I did e-mail marketing in 1997 and dug into it. That was my everything. My email open rate was 90 percent. And this was never before. But it was new.
The same rate at the moment, I am getting a million, I receive 100, if not 1,000 emails per day Or special messages from people thanking me for encouraging me By joining the TikTok app. It is a profitable investment. But people dig into one thing they know And they do not want to eliminate what brought them to it. This is what happens in this room. You are not ready to eliminate something Which brought you to success When it became no longer popular. And start justifying yourself The irony of all that is new Which makes you remain in your place without progress And then you feel more regression This is the game. [One of the attendees] I believed. That is the game. [Eric] Thank you. I got it [Erik] Just to get an idea of this. I’m about to launch Podcast. I have six guests waiting.
You will be available to be my seventh guest For 15 minutes? Two minutes? Eric 15. No. And if two minutes? Just two minutes, one question. I made a terrible mistake and I will make it clear. If you have booked four guests, I would have definitely done so. [Eric] Six people are waiting. They are already registered. – Yes, I see. But if I could be the fifth guest, I would have done it But now I will wait to be the hundredth guest. [Eric] So when I have 100. When you get to the 99’s, Send me this video and I’ll do it Erik we agreed. Thank you. [Smitty] Gary, it’s always nice to see you, my friend. Good to see you, my name. [Smitty] I want to thank you again. I always do that. I send you emails every now and then I know. – [Smitty] Thank you. [Smitty] Something .. – I’m aware, read them. [Smitty] I know. I look up to you. You answered a message at 6:30 in the morning on Saturday And I love you for that. Following your advice helped me, you know, In the growth of my company in two and a half years From zero to A multi-million dollar company.
You didn’t say that completely [Erik] Yes? Complete. Follow your talk. [Eric] I have to tell you. I’m not so nervous to talk to Gary, I was very moved because this man is very real He really cares. Really cares a lot Because this does not come out of me. When you understand how much abundance there is in the world, It will change your behavior. Smitty completely. I give all my advice for free, widely. You know how many people here have earned money By repeating what I am saying directly? I love that either This is what I want you to do.
Of course I could have had all of these customers. But I will not Do you know how nice to hear this? Admire always outperforms money. go ahead. [Smitty] So At dinner two years ago, She asked me a question and it was Do you build this company “To build it and keep it? “Or do you embrace it to sell it?” I remember that. [Smitty] Now I want to take it to a higher level, To reach 100 – 150 million dollars.
Okay. [Smitty] To sell. Okay. [Smitty] I am trying to figure out what’s next. I need more information to understand. I think building all of these companies here is actually … To build a 100 million dollar agency, You must be in the field of human resources. [Smitty] Certainly. Do you want to hear the truth? I spend all my time in HR. This is the answer. We work on people. And I do not understand how you do not … Do you know how to make fun of, Maybe Rachel spoke about it one way or another But I’m not sure if I talked about this, When we check the investors Companies with good customer acquisition costs, Bad LTVs will fail. You can get customers all day long, But if you need to stick to them for four months To make them pay And you lose them after two and a half months, your work failed.
And then when the price goes up Instagram and Facebook ads The higher your customer acquisition cost, the more you will get in trouble And we’re still not talking about LTV. Maribel, how many years have you spent at Vayner? [Maribel] Five. I mean, these are facts. When I started with business, People… This is so funny Because I am thinking now that I am. I forgot. A lot of people came to give me advice I am a nice guy so you are friendly, But I used to say in my mind “you fool” “My project will be bigger than yours in 36 months.” And I don’t even know what I’m doing yet.
So your advice is ok, But everyone was saying, “Your employees will stay.” For 18 to 24 months. ” And I was saying “No, no, “Your employees will stay for 18 to 24 months. “My employees will stay for 5 to 15 years “Because I really care about them.” The only way to establish a $ 100 million business is … The reason why the New York Jets team is in big trouble now Is that their offensive line is incoherent Because they do not play together in any way. The agencies are like offensive lines. They need cohesion. You know how fast it will be when everyone feels safe And everyone knows what the other person is good at? And people are still afraid To lose … I remember one of the principles I created early on. If we lose a customer, no one will be fired. I remember learning that I had to establish this principle. And things like that.
All the things no one talks about. It’s very cool to me. I’m a puzzle. I do extraordinary things. I am talking about my unusual things, But everyone wants to focus on other things Because the things I do are difficult. Persons. Smitty and one final note only. Do not listen to what he says, do what he does. Watch what he does and executes it. I built my company Executing and exactly doing his advice He discloses his best advice. I owe you There are not enough Wine Texts or Wine Library, Empathy I am subscribed to every one of them. I know you know that too. I do this because there is not enough thanks I can give it to you For the value you provided to me. – I am trying to condemn Every person on earth Smitty is well done. Thank you. [Smitty] Thank you Gary.
Trevor, Hello Gary. Hello – [Trevor] My name is Trevor. Unlike the previous guy I am very tense, So I got a stress ball – you hit the ball? From my friend, Eric. – Do not worry. Trevor prepared it, But the reason I wanted to come here Thank you, I found your content two years ago From the video cry Monday morning That you offer all the time. And a video of 400 trillion to one really affected me Because when this video appeared, My mother lost in a battle for several years against cancer.
I’m sorry to hear that. [Trevor] I realized there was no reason for you to do things you hate. Start. Trevor so I wanted– By the way, 25-50% of this room Hate their current job. Trevor I was. I was honestly so And you really changed my life What I did was I got … “I’m very good at SEO.” I provided my services for free Because there is no other way for me to enter business And I say “I did nothing, “But I’ll make money for you.” I reversed it because of what you said And I ended up doing a lot of projects For companies and collect a lot of money. And people say “How much do we owe you?” And I say “I don’t know. “I’m just here to make a brand.” But I wasn’t good at building my own brand.
This is my primary question Because I’m now ready to start expanding Because my goal is to give back. Formed the 501C3 Foundation, formed a non-profit corporation, I started a charity on behalf of my mother That literally originated with nothing She gave all she had. That really inspired me. Logical. Many people love your content. But now I’m ready to kind of … In order to do so Since I started working – yes, but the good news is, You founded your own brand You carried out.
Trevor yes So you are actually in a much better place From a lot of people who did a good job In gathering followers, but they didn’t do anything [Trevor] I don’t have many followers, But the companies that I work with Trust me. They will give me their left kidney if I ask. Right. So you should take it and sell it On the black market. Take it … I’m just joking. Listen, what’s old is always new. I think the recommendations are strong. I don’t think they should be boring As we saw in the nineties But I think you’ve made your brand.
Every time big corporate agencies try to make fun of me, And use the method: “Well, it’s Gary “And his relationships.” I say “Yes, GE and Pepsi “Chase and ABI love me very much “So much so that they have been my clients for seven, six, and eight years.” They remained our customers because they got results. Because we implement. Yes, maybe I was more visible, The way you did business, but you built your brand But you have not yet shown its value That you now own This is what I will tell you For all the people here, Zain is looking for a new business At the moment on LinkedIn, many of you felt great results, Many of you regret not having taken the same opportunity In the golden age of Facebook pages is not it? – Trevor, that’s right.
Can we all agree? You know that somehow. You either benefited from it, Or you wish you could benefit from it When I was screaming about it And most of you ignore it. I’ll give you one more chance now. This is happening right now. It is called LinkedIn. Now LinkedIn is the same as Facebook in 2011. right Now. You may have no followers, and nobody knows you. You’re making a video clip, picture, written word, Deck Anything you post, Many more than you would think. you are welcome. Thank you Gary. You mean so much to us. Linkedin, recommendations Incidentally, Not everyone is remarkably handsome and attractive. [Trevor] I can’t be “Gary In.” So not everyone should … Find out how you can communicate in the best way One of the reasons I made the drawings, Which I think some of you have seen on LinkedIn or Instagram, The reason is that I am constantly trying to find ways to show you There are millions of ways to communicate. You don’t have to have the gift of communicating, Or the ability to shoot at once. You may write incredibly well And the seven paragraphs that you write about the current situation For Longtail SEO, publish it on LinkedIn and graduate Make you receive three customers This one day will end, because I scream out loud.
Some of you will, and some will not. … Then it will be satiated The content supply will be balanced with the request Ads will enter into the system. Understand? How often should you see this happening? is not it? How many times do you need … How do you think I dominated social media? It started with search ads And emailed, and then I thought “Okay, now I got it. “I will not repeat the same mistake.” When I see her … Do you know how many people here struggle to get customers? And get RFPs and new business? The answer is LinkedIn now.
I said that now And 74% of you still won’t do it next week, And this is how I got into “insecure”, And parenting, and perspective, right? Because I couldn’t logically understand how this is happening now I know that 74% of you They will not do it next week. So I said to myself, right. “They are afraid of the judgments. “Right, they don’t want their uncle.” “To say that they are stupid or when an unknown person says “They are bad, this is killing them. True, they did not have the luxury of breeding conditions. “I got it.” “So now let me give them that.” I just want to be the collective shield.
Blame me. No, no, I’m serious. Let’s do this now once and for all. When– What? [Audience] Gary did that. Just blame me. When someone leaves a comment and says you are stupid. Tell them that I told you to share it. Point to me. I’ll go over there and rip that goof. [Trevor] Thank you Gary. [Jeff] Hello Gary. – Hard how are you? [Jeff] I am very good. I must tell you that I spoke earlier, Right before you And I am very happy that I did not have to speak after you. Thank you. [Jeff] But I really enjoy what you do. And I want to say one of the things that made my question difficult, I work with experts. I help them to become empowered And I help them to have influence and influence So much of what we do is actually like Gary’s style, And confession number 2, I have already spoken In the headquarters of digital marketing marketers, Where I taught the content strategy Somewhat similar to your strategy, which you are talking about.
That free guide published by Jana to many people Lots of money [Jeff] Yes. No joke guys, how can you benefit from a video And convert it into quotes and social media posts And all of those things And use photo change software so that you can put it on Instagram Facebook, LinkedIn and everything To get the most out of your content, My question to you is, one of the problems I face, Because the experts I work with, They run companies. They are often CEO or founder Or agency owners. Logical. [Jeff] The problem I have, is very difficult, it’s more like a tooth extraction To get them to produce the content, And invest in their personal brands. And that’s why I invented “Record and Don’t Create”. [Jeff] Tell me more. They should film their day. [Jeff] Okay. I totally understand that People are busy.
[Jeff] Yes, they’re busy and so– Or they should start recording a podcast Who becomes the top For post-creative production on all platforms. [Jeff] clever. Without neither one nor the other, you cannot do so. It might be known to everyone, if you are not recording a video Or a podcast Or you decide to become another guest’s podcast, One of the things I benefit from is being someone else’s guest podcast Do you think I want to speak to that person from Paris In episode 100? But the reason is I am doing it.
I win twice I know, and that makes me happy because when I’m meeting him, His guests from episode 101 onwards will get better. Because he will try to take advantage of that I was his guest This makes me feel good Second, when I do that interview, I will photograph it. He will ask me a question, he will take me in a direction Maybe I wouldn’t go to him if he didn’t ask me. And that answer becomes part of the content Who gets a million views on Instagram. [Jeff] Wonderful So the follow-up question is, any customer Refuses to create that content, I will send them this video. What would you tell them if they told me, “Jeff, I don’t have time.” Well, then you’re not going to get the opportunity benefits.
[Jeff] This is it. It is not very complicated. that is great. Don’t have time to go to the gym? You become fat If you have time, you will not be. You do not have time to spend long hours With your children And give them wisdom and love? Your relationship with them may be more difficult When they get old You do not have time? Do not get results. What I would tell them was that they were making decisions They value something less valuable From this to grow their projects. [Jeff] Thank you. you are welcome. [Dre] How’s Gary’s conditions. Life is good. [Dre] I am Dre Harris from Arizona. It is a real pleasure [Dry] Yes, I was dreaming to ask you a question You watched about 600 of your videos thank you brother.
– So yes, I admire. But I’ll consider myself a “Bro marketer”. If you will, right? I was a fool and ignorant and used “marketing tactics” And “Daily Marketing Tricks” – get it. [Dre] All that nonsense Yes. For your content, The big catalyst was– Can I tell you quickly about that? Yes. – Because this will be Useful. I always like that story, Because the thing that made you this man, When it is used for something more meaningful, It will achieve good results. I believe that. – I always see it. you know what? It is just a change in discipline. Dre completely. So your content, was the biggest catalyst For me and my partner, to change The way we grow our project. In the last 18 months. This makes me happy. – And so on– How’s it going now? [Dre] Well, it went well. We are giving a lot of things for free. So ask me after a year or something.
I see [Dre] So you are talking about your giving Your best tips for free. I think one of your last quotes was “For a seven-day trial of products.” And if you are Let me explain. No, let me explain. I think it will benefit I am not against trying the product for seven days. I am against the fact that the intent of those experiences That lasts for seven days is to get the person to use the product And not giving them anything, to make them pay.
[An attendee] That’s all. you are right. That is all. We are largely unable to Not thinking about ourselves first. So when someone comes up He thinks about it another way, She or he can disrupt others. That guide is my “Content Guide” Who makes money for many It affected the profits of people selling the guide for $ 1,800 This makes me happy. [Dre] No doubt about that. If that evidence is valuable, So congratulations to you, but the reality is that we have entered To a period in internet marketing That is not the case 98% of the time. And that is something I think It must be stopped. Not unlike taxis or libraries. If you do not bring interest to the end consumer, You must be arrested. Complete your speech [Dri] Yes, if you talk a lot recently In some of your videos About “Who can hold his breath for a longer period of time Will win.
If Can you explain that a little bit? Yes, who nurtures his clients and projects Instead of using them so they can buy trivia To make people they don’t even like to like them Tends to build greater wealth in business Dre we agreed. Thank you. I just don’t understand that. There are a lot of people here who run … The reason many people shop here Smaller than they think Is that they get a lot of money out of it. Of course you cannot expand. You don’t hire anyone because you buy things. There is no person in this room Including me, uses every room in his home. I think about this nonsense a lot.
And I say “Damn, “We do not use any of these rooms. “I wish I could get a refund for …” you know what? So I got to The case of the house, which everyone was angry with me for Complete [Man] I live in a small apartment Use all the space I have. let’s go! [Man] Someone loves simplicity. let’s go [Man] How are you, man? You really made me In a good mood. – [good man, It was a great start. Complete [Man] My dog doesn’t like much, but I like it. I see. [Man] If I quit my job- Maybe your dog likes it [Man] Does it make sense? He comes to the office– How do you know when he does not speak? [Man] Right, right.
You may analyze his barking and looks, however People get confused and think that I am always someone else. [Man] Yes, the same is here. The same is here. – I am serious. I think about it sometimes. By the way, I will add to that. Going back to producing the content, There are a lot of people ignoring me The first time they see me Because of the way I say something, not what I say. Misunderstanding conviction or energy. Plus I’m totally different here on stage when I have a microphone Than I am when … I mean, I’m sure, Maribel, you had to say that a million times. The way I interact on a personal level is very different. It is just the nature of the context of that. There is a part of me watched a lot of Randy the Macho Man Savage. The current Richard Pryor In a trivial version of those two in one.
So I think your dog might like it. [Man] Thanks. I will tell him. I will tell him that “Gary In” says that. go ahead. [Man] I quit my job three years ago To move into full time entrepreneurship. I failed twice. LinkedIn then released the videos. Right? Since then, I was one of the first producers of video content My company started … I literally moved from -900 dollars in my bank account to My company profits will exceed one million dollars soon If first I wanted to say thank you.
Two, that’s a strange question. you said that, Someone is asking a silly question. I am that person. Can I have a hug? Yes – [man] I tried To meet you early Yes, come. Excellent. You are awesome, man. I am proud of you. You are gorgeous. I am proud of you. Let’s go! Wait a second, I don’t think they played it. go ahead. Not yet. [Raphael] Hello Gary. This is Raphael from Mexico. Hi Raphael. [Raphael] I just saw that you fired YouTube channel in Spanish. What opportunities do you see To start developing content in Spanish For US companies? Well, there are a lot of people Who speak and understand spanish [Raphael] Yes, but what makes you take the next step? What made me do that? [Raphael] Yes.
The fact that I am building enough projects So that I can hire more employees So I can push people to the next initiative. [Raphael] Yes. I want to remind everyone who takes advantage of an excuse That Gary has a team, I did it all myself For nine years without one employee. And for all … How many people here were active on Twitter in 2007, Eight, nine, 10, 11? Raise your hands You all know Who was the person who posted the most responses and content. What have you seen? I always wanted to do that. I just systematically moved to every initiative It was one of my top priorities.
In the end, I had sufficient expansion in my team To access the translation in the range I need. [Raphael] So you think it’s a good opportunity To start producing content Of an American company for a Spanish market? Yes I think so. [Raphael] Excellent – I think Anyone confused From the growth of the Latin flavor in … That’s funny. When I hear people talking about the existence of categories … And it’s really fun to be here, Maribel. Because we had a lot of these conversations. Maribel has an incredible passion Her heritage and society are like many people. And I always tell her, “We do not build categories. “This is America.” So I think it is a great opportunity. And when you start looking deeper and looking at the metrics, I also believe Spanish It’s a great idea to have some content Half Spanish and half English. These are incredible opportunities. I am so angry that I was born in Russia. If you were born in a country where they spoke Spanish, I would be in control. See, I have no idea what I just said. [Man] Hello, how are you? Love your content.
By the way, for people Those who read my content, you know how much I love Show my school scores report card. I was getting very bad sign in languages. Failed in German twice in a row. During the first and second years. And in New Jersey at that time, You had to pass two years of language To graduate from high school It failed in German terrible failure In the first and second year Assuming that the German language is similar to the Russian language. Then thanks to the Lord, good greeting to Mrs. Kennedy My teacher is in Spanish. I literally know only three words in Spanish. I called my mother four days before I graduated And she said: “Lady Vianercuk, I know we haven’t talked before.” “I just wanted to let you know “Your son will succeed and graduate from high school.” But you need to know that he knows not even a single word [Man] First of all, I love your content.
I started seeing you originally When I started to dive into Kosher wine and wine From Wine Library with Daniel Rogoff And all your opinions on wine. I remember. very good. – Thank you. [Man] On behalf of my community, I am an Orthodox. Everyone wants to know when I will get Kosher To register it in Empathy Wines This is a great question, The truth is that I do not know the answer, But I was inspired by things like this. If you contact me at gary @ vaynermedia, I will put it in my folder And when I go to meetings, This is what I look at. And I will ask the question About how we think about it and things like that, Because Nate and Trout manage most of this.
But the answer is that we talk a lot About Empathy currently from Sparkling Seltzer, For Cans, Kosher, and many different conversations. So it is a great time to ask a question. [Man] Okay, great Another thing, I noticed on LinkedIn And in all of your channels you talk a lot about being yourself. This is what you are and so on. I noticed during the past six months, And maybe a little longer on LinkedIn, The dormitories are covered with “beeping”. How is that? I think I want to manage my fans When people are pushing back. And LinkedIn audience Over A long period of time, They were already complaining about it widely. About dormitory. The truth is that I believe equally in being yourself And always not be greater than the audience itself. And therefore Coverage is because I believe in sincerity It has become harmful to the message And I don’t have time like before, I go every time I post a video and run my audience And I answer 44 people And I apologize that it bothers them, And tell them why that was important to me.
So I feel like I’m still myself. It is whistling. You still know what I’m saying So this is who I am. [awesome man. last question. I have an advertising agency and I manage clients Almost two thousand dollars a month. A lot of times, if a customer comes to me, I run their social media. They pay me between 2,000 and 3,000 dollars a month. And they say, “Can you design this brochure for us?” By nature, I am a person who loves giving. I would like to say there is no problem, I will do it for free. Without paying anything extra. But on the other hand, I understand that if people don’t pay for it, They will not appreciate it. So, how do you separate this in a balanced way? It depends on how you felt at the time. There is no correct answer to this question. How often have you done things for free And it ended up being true, too many.
And how often have you done free business And I ended up being heavily exploited And it had negative repercussions at the end, Including staff fatigue and much more, It happens a lot. I tend to say OK. People say, “Gary, you always talk about giving and all of these things, “But I am being exploited.” He replied, “You chose to be exploited.” All present here are adults You can refuse that We are about to enter a major transformation in VaynerMedia. We are developing a very uncomfortable low fee As an annual fee Or we will not deal with you. This is who we are now. This is what I think is right.
So I think it’s a personal matter And I think you should try both. I always tell people to ask for a slightly higher price Each time as a test mechanism Because many of you have decided on their own What is his fee limit? Or one person said no, and you say to yourself, “Damn, the market doesn’t want that.” No, but one person does not want this. [Man] Excellent, thank you. I have reached what I mean [Salvador] Hi Gary, How are you? I’m fine, brother. [Salvador] My name is Salvador. First of all, I want to thank you, For being here and for everything you share with us. I moved from Cuba two years ago and I am learning English By listening to your Podcast.
You know how to say “dreaded”. I see. This is great, Salvador. Thank you very much for this honor. How can I help you? [Salvador] If my question is … We use one of the Influencers to promote our brand And people Who interact with our ads and our posts, They only interact with the Influencer. We do several experiments Videos, pictures, learn. But people continue to interact with the Influencer. What can we do to– Dismiss the Influencer. [Salvador] Yes, thank you very much. You never want to have anyone Post more clout than you have. If you feel that it is out of control You need to dismiss the Influencer. And assign another character. I think a lot of people should make Influencers, Either within themselves … One of the important things I love, If you have any skills in cartooning Or someone else in your organization, Many have to join the Mickey Mouse style.
Your company influencer can be a cartoon character And you have that character … The cartoon character does not get drunk. The cartoon character is not accused of sexual harassment cases. The cartoon character does not become conceited It requires a higher wage. The cartoon character is something you can control. The “Lil ‘Vee” character that I designed, the only one of its kind, Its goal was not to make people laugh. I’m not doing anything just to make people laugh. Cartoons should be borne in mind. Or I understand that we are in 2019 and it is not about the quality of production. Put your head on a figure you drew, Literally draw a character and put your head on it, Then having post-production cartoon skills, And make voice comments So you can do a lot of things visually, But you don’t really have to do it, Here is another good and free idea.
I have a lot of ideas. It is about implementation. [Salvador] Thank you very much. Thank you. You are welcome brother. [Roseanne] In 2009, I watched a video Where a young man taught me the best wine to have with Froot Loops. I remember. Thank you. [Roseanne] So I’m Roseanne. I run Red Head Labs. We are an e-commerce development company, Basically Shopify and Big Commerce. My main question now It is: We are trying to impress brands That TikTok is efficient and a good site. So how do you really persuade The brands that you work with, This is the place where they should spend their money.
By telling them not to spend even a moment on that When they say no. Why do I stop talking? It is that I love you to ask this question Because overall, It is the biggest weakness of the hall. The biggest weakness of this room It is an attempt to persuade what cannot be convinced. I have held new project meetings, In 16 minutes it was supposed to be 60 minutes Because once I felt like it was over, I wanted not to waste the remaining 45 minutes of my time. [Roseanne] Yes. Thank you, many of you and companies in our field They will hold the eighteenth meeting with that person. I do not persuade. I just register the content And some people benefit Others understand it later. [Roseanne] Thank you. you are welcome. [Man] Hello Gary. First of all, I am a big fan. Thank you for being here. Thank you.
[Marcel] To clarify the context, My name is Marcel. I run a company It helps digital agencies operate more profitably Without wasting time on spreadsheets. So we’re about to launch a B2B Saas product. About 3 thousand dollars in recurring profits annually. If you are my place, What is the strategy that doubled it? To start with? Give it free to the most influential person Then take advantage of the fact that they have successfully used the product. [Marcel] Okay. Well, I think you will get a free copy of our software. thats good! Maribel? And LinkedIn LinkedIn I like it when you make a higher performance, For example, making a Podcast broadcast about efficiency Maybe a podcast called “hidden costs” If I were IDing, I would have said, Brother, I start broadcasting Podcast titled “hidden costs” People make decisions in the funniest way. They make decisions Without realizing the consequences of hidden costs Do you know why I love culture? Because re-employing someone involves a lot of hidden costs. People say for example, “I will not give you an increase of $ 3,000.” Then the person leaves, and they spend 6000 dollars Let an inexperienced person come to replace the one who left.
This is crap. Did you get me? [Marcel] Yes. So if you start an offer called “hidden costs” And I met different people from the human resources field, From the field of procurement, different things, But what is behind it is the hint of your product Because they will know who you are. You do not even need to mention the name of your company, you will all intend that Your company eliminates risk and builds efficiencies.
It removes hidden costs That is how I think about the world. Upgrade your topic From the topic of programming, which brings more value Because we will all hear if there are 53 different subjects Of hidden costs, But if it is only about one topic, it will not work Do you understand? The display name is now “Agency Earnings Podcast”. So it is a little bit More objective – the next. [Marcel] But it’s okay.
No, next is because it’s good. continue. [Marcel] Thanks. Now, do the production and double it Four times on LinkedIn. [Marcel] Thanks. you are welcome. [Michael] Hello, Gary. how are you? [Michael] Okay. I am Michael Ballolf. Coming from the house of creativity And the New York Marketing Association very good. [Michael] My question is: Imagine that you have nothing, Except for your mentality And you start a marketing agency today. What direction will you go? What strategy will you implement? One of the things you should do When someone pays you Is to offer interest for that payment. So if you start from scratch, Then you need to sell Something you think you are good at No matter what.
For me, my best is Human behavior monitoring And understand new ways to get people to know something. That’s why social media worked for me. So, if I start today, If this was a strange world and today was the first day, Everything is the same for me, I just get out of business, Most likely I would have named my company “VaynerVoice”. Here’s why. I am able enough to sell some consulting About where the sound will go To keep me in the market until I finally became the best programming company About Alexa and Google Home skills Because I honestly believe that the audio device It’s the only possibility, I don’t think it’s foolproof. Because I don’t see the range yet. And so I look at TikTok. I don’t think TikTok … I saw someone say that I said Instagram became ineffective This is not what I said .. I say that TikTok is the first platform It has the potential to become the most popular platform.
This is what I thought about Social Cam. And Vine. And Snapchat. This is also what I thought about Instagram and Facebook. Because MySpace was dominant at the time. And therefore This is what I would have done. But I have a unique skill, Enough selling art and enough ability to be Right often In a short and sufficient time, take advantage of that. What I recommend is for people to do what they are good at. By the way, this is what I did with Vayner. Just to let everyone know, The first two years of VaynerMedia, The first two years of VaynerMedia, All we did was manage the audience on Twitter and Facebook. That was our job. nothing else. Because that’s what I was adept at. I was not the best in production on Twitter in 2009. I was not. You are good at managing the audience. [Michael] Great. Another question. I bet with my friend I will shake hands with you. Come. But I want half the money. Glad to meet you my friend. – Thank you. you are welcome. – Nice to meet you. I am a big fan.
– Nice to meet you. thanks YOU brother. [Gordo] Hey Gary, I’m Gordo from India. I was – I was honored to meet you. Gordo and I too. I was the first in the world of “sound first” For a year and a half I’m sorry, repeat what you said? [Gordo] I am convinced of the idea of ”sound first” To build Alexa’s skills, Google activity for a year and a half. Gorgeous. To a large extent, the challenge is Exploration is very stressful Gordo and Google, don’t post any data. Alexa isn’t publishing any data, right? If you look at … Let’s say someone will build a platform On a product, this is what we are currently looking at.
We build production now, or we will build production, We are at that point now. In this area, To solve our exploration problem– They will solve this problem. For this reason the App Store was created. It was impossible to find apps at first. They’ll create it when they feel it’s time. Exploring is easy. It is just at the mercy of the platform. [Gordo] Okay. We finished. [Gordo] So Hold your breath and wait. [Gordo] If someone looks at the sound … Someone is looking at the audio platforms, From the exploration point of view, it will become a whole Very much at the mercy of Google and Amazon. To some extent. Now you will understand the reason for building a media store And creative because it solves that. Our ability to explore industry Because our ability to create content widely The content is suitable for every platform, It offsets the media costs Greater than anyone else’s ability on Earth.
This gives me the opportunity to have an advantage Against anyone building Alexa apps right now. Because I can make the part that they can’t make, And I have control over them. Gordo is understood. So if someone is trying to build a product In this regard – however, a quick note I apologize. I have the advantage even Amazon has changed that back On Amazon or on every Amazon package, Or on the Google homepage, it becomes a way to explore each app. We have seen this before. It was called Apple App. It was not difficult. In the first and a half years, there was no exploration. Then it became available. Gordo if someone wants to build a product In this area, To discover in the sound field, What do you suggest it be? As an application for the consumer? Gordo Yes. You are not an agency in a development company, Are you building for yourself or the consumer? Gordo Yes.
Be very good at exploring. That is the bottom line. Do you understand what I mean? You have to add that possibility. Otherwise, just build a great app. A tree in the woods. A tree in the woods. Nobody knows that you made the best app. Someone will make a better app within a year Because capabilities will become Better and you will lose. This is always the case. Gordo is right.
Thank you. – you are welcome. [Abraham] Hello Gary. Hello. [Abraham] My name is Abraham Gonzales. I am from Mexico – Will I be … I apologize for the boycott. Will I be able to extend this a little bit? Okay go ahead. [Abraham] Abraham Gonzales from New Mexico. I am the only person now in dealing directly with clients In my agency. So I know the next person to be hired It will be a manager of the user account. My question to you, I do a lot of local communication This is how I get all my clients. My question to you is how can you move smoothly To give them a freelance manager When they are obsessed with you and want to work with you? By not convincing them of me. [Abraham] How did you explain that from the beginning With your agency? I imagine many people coming to you Believing it – everyone. [Abraham] “We’ll work with Gary!” Reply them It is incorrect. Here is Maribel. You can call me If I paid enough. By taking an incredible lead. Returning to the man who spoke About me that I always say yes, I tell you that the biggest word in everyone’s dictionary is “no.” Health.
This was really funny. Some of you, if you are deeply familiar with my content, You may know what I will say next. In Russian myths, When someone sneezes after a statement, It means that it is correct. So I appreciate that sneeze. Because it came after a very important point It could have been ignored. The biggest word Everyone in this room should add it “no”.
It was difficult at first because I had no other advantage. Now it’s even easier. Vayner has become a real company, But at first it was just me. And those giants like Pepsi and GE are tough. And I say “I am not.” And they say, “What?” And I want “yes” I am the CEO, I am setting up a company. I’m here. Only by telling the truth. [Abraham] Thank you. you are welcome. Guys, sorry to interrupt your viewing of the video. I am making this call with you from my phone number To let you know that you must join my texting list. 212-931-5731. Send me a text message. [E-Mark] Hello, Gary. My name is E-Mark. E-mark. – Glad to meet you. Nice to meet you. [I-mark] and i-i-mark. Not sure if you remember us. About six weeks ago in Chicago, We have provided you One of these boxes. – I know.
I remember. I-Mark wanted to make sure you got fresh breaths Thank you. [I-Mark] Then in the past seven weeks, We send one of them every week to each of your offices. There is a huge bag right outside my desk. [I-Mark] This is awesome! We won. Gary, about 20 floors higher than this place. Before I get there. Before I get there. Could Jason, Goldie, Sami and Ota stand? We came here this week, Instead of listening to all the sessions We decided to say, “Damn, let’s go talk to strangers.” And meet new people. ” And we said, “Let’s start broadcasting Podcast while we’re here. “why not?” So these are the first four guests. Will she be the fifth guest? Uh Yes I-Mark! Yes! – E-Mark is awesome You played it well. Well done! Well done! Well done! I-Mark. That’s it. Thank you so much. you are welcome. go ahead. [Quentin] Hey Gary, my name is Quentin Gause, From Rochester, New York.
I played in the NFL for two years. I am a free player at the moment. I own Iron Visuals. I saw your Tweet. [Quentin] Okay. I watch them. Quentin you are watching. Yes, I watch them It’s very funny, isn’t it? Because one of the most comments I get right now It is the county’s guests to broadcast in a Podcast interview And I’m terrible at that But it is funny And I started improving my performance over the past week or two, Explain the reason So that people don’t hate me, But my listening level is greater Much of the speech I speak. This is very confusing Because you see me talking all the time, But I listen carefully [Quentin] I feel you. go ahead. Quentin and my question is Have you ever had a high-ranking client come to you? At the last minute And this is more in the video field, And they wanted to do some work. In my case, it was a travel agency.
They wanted to go to Cartagena, Colombia For photography for six days. The customer did not respect my prices. They even laughed at me. It did not end up completing the work between us What would you do in that situation To try to win the customer to work with you? It is a mixture of many things we heard today. I just set my limits and I understood I’m trying to explain to them why I think value exists, To make them understand very calmly If they want to go in a different direction. [Quentin] Okay. Thank you. Negotiation is a very interesting game.
People think a lot about it, who will strike first or the tactics … It is just a business. People have a price for something. I am always considerate They may have a problem with showing their profits and losses. They may appreciate me more than I ask, But they cannot for another reason. But for your situation, You never thought it was mutual. On the other hand, when your company is new, I think you should sacrifice and suffer a lot Because you need studies and success stories. You need context, do you understand me? Quentin makes sense. It didn’t work for you. There is no correct answer. [Quentin] Yes, I appreciate that. By the way, Kimbo says, “How are you?” I liked it. thanks YOU brother. [Man] Hey, Gary, how are you, friend? I just want to say thank you.
We had a great time here. By the way, this is incredible. I am very sad now and happy at the same time. I literally wanted to make this encounter longer. But on the waiting list here it is written: “The last question. “You should call your daughter.” So I have to go. But ask quickly. I apologize to everyone. Just ask me, but I use that clearly to make you feel sad. It works. As a CEO, while working with clients Who bring you 50 to 100 million dollars, What is the mental transformation that you have reached To work with major clients, Rich 500 companies? nothing. [Man] None. nothing. I made them come to me by being true over time What their customers would do. The reason I win frequently It is that I do not care about the mediator.
Did you get me? – [Man] Yes. I did not change for them. They are the ones who changed for me. Why? Because I focused on you. The final customer has leverage, Not the relationship with the person writing the check If you plan to continue your business for a long time. [awesome man Thank you. Go for your daughter. I love you guys. thank you. Thank you so much. thank you.
