We perform a deep dive into the digital landscape covering:

• An analysis of existing owned, earned and paid channels
• A competitor audit and review of channels and marketing strategy
• Consumer insights covering your target demographic
• Discover collaborations and influencers to lock in potential partnerships
• A content analysis and review of existing performance
• Cultural trends

The resulting findings are used to develop a refreshed digital strategy and marketing plan.

Using data from our digital landscape audit and existing reports, we develop a comprehensive approach to market across all channels.

This provides insight and direction on:

• Audience targeting pools
• Personas and demographics
• Segmented channel strategy
• Creative strategy (content pillars, tone of voice, look & feel etc.)
• Content planning/scheduling
• Paid media planning
• Approach to market

A completed digital strategy will lead into a paid marketing campaign.

Aligning to the digital strategy, we work with content production teams to develop and manage a paid marketing campaign.

Campaigns can run across all existing social media and Google ad networks.

This can include:

• Preparation of digital and social channels
• Paid ad and organic content planning
• Ad setup and campaign management
• Paid media planning
• Budget pacing and daily optimisation
• Weekly or monthly progress reporting with ongoing recommendations
• End-of-campaign reporting with a full data analysis

 

Based on data-driven research, we discover your ideal audience demographics and segment your marketing strategy accordingly.

This can include:

• Audience discovery (who they are)
• Platform associations (where they are)
• Interests (what they like and where they go online)
• Segmentation (for paid targeting)

Audience research leads to paid media planning to support targeted marketing campaigns.

We review existing content coupled with audience interests research to develop a content schedule that aims to direct creatives and designers to produce for digital campaigns.

This can include:

• Research into bespoke best practise publishing recommendations
• Preparation of content plans outlining volume, times, topics, channels etc.
• Development of all graphic imagery, including new photography, animations, motion and videography
• Creation of final posts including copywriting and final image edits
• Handover or scheduling of final content

Complete website design and development or redesigns.

This can include:

• Auditing of existing assets and their performance
• META content analysis for best practise SEO
• Information architecture and site mapping
• User experience and UI wireframe development
• End user testing and user pathway/traffic analysis
• GDPR, WCAG and accessibility assessment
• Domain, DNS and hosting management
• Visual design and graphic elements
• Copywriting and content production for web
• Launch and user testing